Let Me Give You a Quick Example of the Power of Just
One Social Media Outlet – Facebook
When I first got started in real estate investing I struggled (like most investors do) finding buyers and growing my list.
I tried all the traditional marketing methods and nothing worked. I had two, what I considered to be very valuable houses, and no buyers.
I was sinking fast – but then one day I was talking to an Internet marketing friend and she just happened to mention that she was making a killing selling a generic wedding ebook that she got as a free bonus for buying an Internet marketing course.
She said that the book was old, not very good and widely available. So why was she making a killing?
Because she realized a simple little technique that allowed her to make easy money without talking to anyone.
In particular, she started marketing the book on Facebook to women ages 20-40 who listed their marital status as engaged.
After she started using Facebook, she said sales exploded. She went from selling three ebooks total in the previous month to selling an average of 15 a day!
And I thought then and there, if social media works for ebooks why won’t it work for houses?
So that’s when I went full-fledged into social media marketing.
Here’s what I found – social media enables real estate investors to engage in targeted marketing that we could only have dreamed about a few years ago.
For example, Facebook users complete profiles that contain such information as hometown; employer; religious beliefs; interests; education; favorite books, TV shows and movies; and much more.
All of this information can help us tailor specific messages for specific demographic groups.